AI Insights · Timothy · July 2025
Top 5 Social Apps Performance on Unified Platform in South Africa Q2 2025
Discover the performance trends of the top 5 social apps in South Africa for Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top social apps in South Africa demonstrated varying performance trends across downloads, revenue, and active user metrics. Data from Sensor Tower highlights these shifts on a unified platform, combining insights from both iOS and Android users.
TikTok - Videos, Shop & LIVE saw a dynamic quarter with its weekly revenue peaking at approximately $162K by the end of June. Downloads showed notable fluctuations, beginning with 398K in early April and settling around 315K by the end of the quarter. Active users consistently increased, reaching nearly 14.7M.
Facebook maintained a steady revenue flow, culminating in about $19.8K in the last week of June. Weekly downloads experienced a mid-quarter dip but rebounded to approximately 191K. Active user numbers remained robust, closing the quarter at approximately 14.3M.
Instagram experienced a gradual increase in revenue, peaking at around $14.5K. Downloads fluctuated, ending at approximately 106K. Active users showed resilience, closing at about 7.6M.
For Poppo Live- Live Stream, revenue saw a substantial rise, reaching $12.4K by the quarter's end. Downloads increased notably, peaking at 16.8K. Active users followed an upward trajectory, surpassing 25K by the end of June.
Grindr - Gay Dating & Chat experienced a steady revenue increase, ending with $12K. Downloads remained relatively stable, averaging around 3.5K. Active users showed a recovery trend, reaching approximately 27K.
These insights provide a glimpse into the dynamic landscape of social apps in South Africa, with more detailed analytics available on Sensor Tower's platform.
